Catalyst+ is Transformativ's AI transformation product, for Australian enterprises in financial services and other regulated, complex sectors. Define is a fixed six-week sprint. It ends with a board-ready blueprint and a costed value case for where AI pays first, and where the scope is focused, AI agents already live and delivering. Activate puts the blueprint into live operation, and Scale rolls it out in waves, with value measured from day one.
In six weeks: a redesigned organisation, the blueprint to get there, the technology and information architecture it needs, the design of the AI agents that will support it, and a costed value case for where AI pays first. Where the opportunity is focused, the first AI agents are already doing real work. Where the change spans the enterprise, the foundations are in place to activate it area by area. Then AI live, with value measured from day one, and scaled by your own people.
The value from AI comes from changing the work.
Boards are approving AI budgets and pilots are launching, but few organisations know where the real value is. Tools on their own deliver modest gains, because the work around them stays the same. Catalyst+ starts with your work and your people, then designs the AI around them.
Read: The Five Levels of Enterprise AIWhat happens in the six weeks
- WEEKS 1 TO 2ALIGN
WEEKS 1 TO 2 | ALIGN
Agree the focus and its boundary. Baseline your AI readiness, value, effort and AI spend today. We agree whether the first scope is focused or enterprise-wide. Align leadership on the target and what success looks like.
BY WEEK 2Leadership aligned on the target, with today's value, effort and AI spend baselined.
- WEEKS 3 TO 4DISCOVER
WEEKS 3 TO 4 | DISCOVER
Work directly with the people who do the work. Classify every task: automate, augment or preserve. Surface where the friction and the value sit.
BY WEEK 4Every task has a verdict (automate, augment or preserve), and you know where the value sits.
- WEEKS 5 TO 6DESIGN
WEEKS 5 TO 6 | DESIGN
Design the target operating model, redesigned roles, agent and technology stack, measurement framework and activation plan. Where the scope is focused, the first AI agents go live alongside the design, with your people reviewing every output.
BY WEEK 6The redesigned organisation, the blueprint, the technology and information architecture, the design of the build and agents, and a costed value case, ready for the board. Where focused, AI agents already live.
Built for leadership teams with an AI agenda and no clear line of sight to value
Catalyst+ suits CEOs, COOs, CIOs, CTOs and heads of data or AI whose organisations have trialled tools across the business, but can't yet show where the investment is paying off. It works in regulated environments, where accuracy, accountability and audit carry weight, and it is platform-independent: the work decides the technology.
The blueprint is built for the board: a clear answer on where AI will create value, what it will take, and how the return will be measured.
Explore AI Design & DeliveryThree things that make Catalyst+ different
When people design the future, they don't fear it. They own it.
- 01
Start with the enterprise and its work
We begin with how the work gets done, before any platform decision.
- 02
Every task gets a verdict
Automate, augment or preserve, judged on where AI adds value and where people should stay in charge.
- 03
The people who do the work help design it
The teams whose roles change help shape what replaces them.
Governance is designed in Define, goes live in Activate and extends to each new area in Scale, and our AI governance consulting page sets out the controls, records and escalation behind it.



