

About Transformativ
An Australian specialist transformation consultancy, based in Sydney.
Transformativ is an Australian specialist transformation consultancy, based in Sydney and founded in 2023 by John Atalla. We embed senior leaders and delivery teams into organisations to run complex programs: M&A integration and separation, modernisation, simplification and AI. Our people have led more than $3B of transformation programs.
Built to close the gap between the plan and the go-live

Large programs rarely fail for lack of strategy. They stall between the plan and the go-live, where advice has been handed over and nobody who wrote it is still in the room. Transformativ was founded to fill that gap: senior practitioners who have run these programs themselves, embedded through delivery and accountable for the outcome.
Built to scale. Trusted for precision.
Senior practitioners embedded through delivery: faster than the Big 4, independent of vendor agendas, bigger reach than a boutique.
| Big 4 consultancies | System integrators | Boutique firms | Transformativ | |
|---|---|---|---|---|
| Who owns the outcome | They advise, then hand delivery back to you. | Technology delivery, disconnected from the business outcome. | Deep expertise, with limited capacity to carry a large program. | Accountable for the outcome, from plan to go-live. |
| Speed to mobilise | Months, through a standard engagement cycle. | Tied to the technology contract and its timetable. | Quick, for a small team. | A Transformation Office fully mobilised in as little as four weeks, depending on scope. |
| Independence | Independent advice, often alongside other service lines. | Aligned to the platforms they implement. | Usually independent. | Independent of every technology vendor. Decisions are made on business value. |
| Scale | Large teams, with significant overhead. | Large technical teams. | Limited bench. | From a single leader to a full delivery team, through our specialist network and dedicated offshore hub. |
Four principles behind every engagement
Accountable for the outcome
We stay through delivery and measure ourselves on what goes live and the value it returns.
Senior people, on the ground
Every engagement is led by our principals, and held to one delivery standard from the first week to the last.
Sequence the work, protect the value
Programs stall when too much runs at once. We order the work around what is closest to delivering value.
The people who do the work shape the change
When people design the future, they don't fear it. They own it.
Principals who lead, and the reach to scale

Every engagement is led by our principals. Behind them sit a vetted network of specialists across delivery, data, testing, architecture and change, and a dedicated offshore hub. That lets us size the team to the work, from a single leader to a full delivery team, without the bench cost of a large firm.
What we've delivered, in numbers
of transformation programs led by our people
TSAs exited in a $430M separation, with no major customer disruption
moved in a banking platform migration, with zero major incidents

