About Us - Transformativ

Get to Know Transformativ

Your Transformation Partner for the Enterprise Era

About Us

Transformativ is a modern consulting firm built for the complexity of today’s enterprise.

We help organisations turn strategy into results, faster, more confidently, and with embedded capability that endures beyond delivery.  
Powered by AI-native delivery and real-world transformation experience, we bridge the execution gap where others step back.

What we do

We partner with enterprise leaders to design, mobilise, and deliver complex transformation, across strategy, delivery, and technology execution.

Whether it’s integration, simplification, or modernisation, we provide the structure, capability and leadership to deliver with confidence.

Our Mission

Our mission is to simplify the complexity of enterprise change.

We empower our clients to lead successful transformations, build enduring internal capability, and unlock the value behind every strategic ambition.

Our Leadership Team

Proven transformation Specialists, committed to delivery excellence and client success

John Atalla

Managing Director and CEO

John brings over 20 years of transformation experience leading enterprise-scale programs across banking, insurance, and government. He specialises in building and mobilising high-performing delivery functions that turn strategy into results.

Melissa Cama

Head of Talent and Operations

Melissa leads the operational engine of Transformativ, ensuring our people, processes, and partnerships are aligned to deliver quality outcomes. With a background in talent strategy and operational excellence, she ensures the right people are in the right roles at the right time.

Joe Bloggs

Head of Testing

Joe is a recognised leader in enterprise testing, quality assurance, and intelligent automation. With a career spanning over 15 years across financial services and government sectors, he has built and led test practices for mission-critical programs. Joe brings a pragmatic approach to testing, combining risk-based strategies with automation frameworks to accelerate delivery while ensuring robustness and compliance at scale.

Ashwin Shekar

Head of Data and AI

Ashwin leads the strategy and implementation of AI and data-driven transformation. With deep technical and commercial expertise, he designs intelligent systems that are practical, scalable, and secure.

Reza Karim

Head of Data Migration

Reza is a seasoned data migration leader, with deep expertise in large-scale core system replacements. He ensures data integrity, compliance, and traceability throughout every program lifecycle.